Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day

Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight’s revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.

DigitasLBi created a digital program on Fox’s website so that fans could complete missions, similar to those in the show, throughout its 10-week, 12-episode run and unlock special videos.

“It varies week to week but it really engages with the 24 viewership,” said Kevin Babcock, vp and account director for DigitasLBi, which worked on the digital program development, creative content, digital media planning and buying, and the social media strategy and execution for Sprint’s sponsorship. “Some weeks you will get a really in-depth look at the next week’s episode, sometimes there will be behind the scenes content, interviews with the cast and crew, things like that,” Babcock explained.

Starcom MediaVest Group and LiquidThread worked on the general media negotiation and brand in-show integration (the show will feature Sprint-branded phones). Figliulo & Partners worked on creative content and production.

Source Adweek


Comments Closed
Sure sounds like Kevin Spacey in the video.

Kevin Spacey

All will be revealed, I hope. Like Kevin Spacey, naw.!


Jack is back


Who is the arms dealer and was Margot in a previous ’24’ series?

The woman who plays Margot Al-Harazi, is Michelle Fairly. She has played Mrs. Granger in “Harry Potter and the Deathly Hollows”. She also played Catelyn Stark in “Game of Thrones”.

Rodney reeves
May 29, 2014 at 10:16 pm
It’s time to c jack run the USA. Yeah24

Rodney reeves
May 29, 2014 at 10:17 pm

Nice with Kevin spacey looking forward to this season

Not Kevin Spacey! 24, just LOVE IT…Kiefer S.

Jack is back, please make sure you keep 24 going for moreseasons…love this show

Been waiting all year for this night… Yeah 24!!!!!

Will the Pres really turn himself over to Margot…I think not!
The CIA kid that got shot into the water, still alive. Get Chloe!
Love this show!

Roger Tomkins
June 10, 2014 at 2:39 am
Gosh, first 10 minutes seemed like 45. Just before commercial started 10 min after the hour showed but I thought it had gone at least 1/2 hour. Great drama, I got “strung out”. Whoa! I still had 50 minutes more.
How do I get the character names?

Debra Milanese
June 16, 2014 at 9:14 pm
Jack Bauer in 24 is the best show ever.

Looks like another drama and suspense that will keep us on edge and full of unexpected surprises.

Aaron Daniels
June 19, 2014 at 6:16 am
I love this show, and I am a sprint subscriber ( lol, HTC one all over the place in this show, and it’s my phone, very good taste XD) I hope sprint and fox keep it running, Kroger Sutherland and Mary Lynn Rajskub are fenomenol, if nothing else, thank you for season nine, much love.

Aaron Daniels
June 19, 2014 at 6:17 am
*Keifer Sutherland* (autocprrect, my bad)

I love this show I wish they would keep it on

JACK can save my world any time.

@Aaron Daniels: Re Mr. Sutherland: better, much better, almost perfect. It’s Kiefer. The best show ever, even better than “The Sopranos”.

Jack When will they allow 24 back full time . One of the best shows That I have ever seen I smell Academy award Cooking. Congratulations .Sempre Fi.

The power of Bauer! ! Jack is
The best I hope you keep
It coming back

Nancy Whitfield
July 8, 2014 at 10:28 am
Love this show! My family says Im Jack crazy. I have watched every show since it first aired years ago.

Please keep it going I love watching this show

Carolyn lingerfelt
July 21, 2014 at 11:26 pm
This is the best show on tv it just needs to run longer than 12 shows in a season

I agree with you all! 24 is the Best & should-
Better be on 4 years to come! JACK BAUER, his
Dad taught him well…spitten image!