Kiefer Sutherland and Mary Lynn Rajskub give an exclusive first look at the behind the scenes filming of the explosive 24: Live Another Day Super Bowl ad directed by Norry Niven.
“If it was at all possible to make Jack kind of more angry or pissed off than he was before, that’s what we’re going to try and do with the ninth season and that’s what this spot is trying to indicate – that things are that desperate,” said Kiefer.
“The concept is one continuous shot with no edits. So to choreograph something like that is basically like choreographing a ballet [dance],” added Julio Cabral, VP On-Air Promo Creative at Fox Broadcasting Company.
“There were so many moving parts. Any time you do something in one shot and one shot only, and you’re involving explosions, fire, a double-decker bus, two actors, and a very complicated camera move that does inverted 360’s, you’re dealing with a lot of elements.”
Director Norry Niven says “It’s definitely Super Bowl-worthy. It just has all the right elements: surprise, effects, bigger than live action, and something that I think will be fun for people to see.”