Chrysler has “fully-integrated episode” of 24: Live Another Day

Jack Bauer drives the 2015 Chrysler 200 in 24: Live Another Day Episode 7
Jack Bauer drives the 2015 Chrysler 200 in 24: Live Another Day Episode 7

Chrysler is the “official auto sponsor” of 24: Live Another Day but until now that hasn’t really amounted to much. Their all-new Chrysler 200 flagship vehicle has appeared in several episodes of the show as President Heller’s ride, but tomorrow will up the ante with a “fully-integrated” episode.

The ad will be followed by an entire campaign for the 200, including the Chrysler brand as the exclusive auto partner of “24: Live Another Day” on Fox.

The “24” collaboration will include an in-show integration on Monday, June 9; media exclusivity in key episodes; and season-long placement of the all-new 2015 Chrysler 200; as well as customized digital content and experiences; social media activations; and co-branded marketing.

What this essentially means is that you can expect a car chase with Jack Bauer maneuvering through traffic and lots of close-ups of the Chrysler logo. Check out the 24: Live Another Day Episode 7 Promo for a sneak peek of the car action.

Past sponsorship deals on the series included Ford (Seasons 2-6) and then Hyundai (Season 7). Toyota sponsored both the 24 Season 5 Prequel and the 24 Season 6 Prequel which were essentially extended car commercials. Hopefully tomorrows episode is a little more subtle than those.

Source Michigan Live


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And this:

The parody bit is a bit silly though.

I really don’t see why this is newsworthy. All this will do is piss off fans. I actively try not to notice things like this.

Watching ep 7 now. Not very subtle at all. It does feel just like a car commercial. Kind of disappointing.

If I hadn’t known beforehand, I wouldn’t have realized it was Chrysler last night. I didn’t notice any close ups of the logo or anything.

Almost all of the car scenes were filmed in a way that you constantly see the Chrysler logo in the front (or design elements – close ups of the rims etc). Then there was the close up of Jack using the paddle shifters, and a close up and split-screen of the cars bluetooth/touch screen system during the Heller conversation at the start.

I didn’t feel that it detracted from the episode or anything though. There was enough things happening in those scenes (Jack swerving through traffic and dodging pedestrians) that it didn’t feel like a blatant car commercial.

I didn’t think it felt like a blatant car commercial either. I was expecting some close-up shots exclusively of the logo (like in the past when they zoomed in on phones just to show Sprint), and I didn’t notice any of those. I know the logo was always seen on the front of the car, but I never once felt like they were banging us over the head with it.

Unless I was just too into it to notice, that scene was exhilarating.

Anyone else notice that the wheel was on the left side of the car instead of the right like it’s supposed to be in London? Lol.

I noticed that on my rewatch earlier. Strange…

As a London resident, I had to go to the net to find out what that mysterious car was!

Where the hell is Bauer meant to have got a fancy LHD vehicle from in London anyway? Hertz? I don’t think so!

I had never seen a Chrysler 200 before, since it is not sold in the UK, even with the steering wheel on the wrong side (like the 300 used to be before they started official imports).

I saw what I thought looked like Chrysler badges, but I thought I must be mistaken since it didn’t look (and definitely didn’t sound) like any Chrysler I had ever encountered.

Until I went to the net, I concluded it must be a new version of the Vauxhall VXR (ie Holden HSV import) with weird badges!