Tony Almeida made his heavily promoted return to 24 on Monday and it didn’t do much to help the ratings, only providing a very small boost. Monday’s episode was seen by 3.89 million viewers and got a 1.0 in the 18-49 demographic.
This is up ever so slightly from last week’s series low (3.80m viewers and 0.9 in the demo), but still less than Episode 5’s ratings (3.97m viewers and 1.0 in the demo). Essentially not much has changed.
Tony has been part of the series since the very first episode and is one of the most popular characters from the original series. FOX promoted this episode with tons of commercials, non-stop social media posts, even a recap video aimed at Legacy holdouts who were coming on board just for Tony. Carlos Bernard spent the last week doing the morning talk show circuit and interviews with just about every mainstream television website.
But it seems bringing back a single old character more than halfway into the season was too little, too late to have any sort of significant impact.
Update March 30, 2017
L+7 delayed viewing figures for the seventh episode now in and they are as follows (thanks Chlojack):
Viewers: 3.899 million live, 2.083 million DVR, 5.982 million total
Demo: 1.0 live, .6 delayed, 1.6 total