24: Live Another Day Episode 4 Ratings

By 24 Spoilers , May 20th, 2014 · 13 comments

24LAD Episode 4 Ratings — How did 24: Live Another Day do in episode 4?

The night’s second season-finale was veteran “Bones” on Fox, which scored a third-place 4.2/ 7 at 8 p.m. And that led into a fourth-place 4.6/ 7 for “24: Live Another Day” at 9 p.m., which dipped by six percent from one week earlier. Three-week overnight track for “24: Live Another Day”: 5.8/ 9 – 4.9/ 7 – 4.6/ 7. As a reminder, “Bones” is moving into the Thursday 8 p.m. anchor position next season (into new drama “Gracepoint”). As for “24,” the early rating returns are good, but not spectacular.

And at 9pm, #24LiveAnotherDay drew a 1.7/5 with 5.7 mil viewers.

— Gaude Paez Morose (@GaudeP) May 20, 2014

Half Hour Breakdowns:
9:00PM – 5.63 million (#4), A18-49: 1.7/ 5 (#4)
9:30PM – 5.80 million (#3), A18-49: 1.7/ 5 (#3)

Ratings Analysis

TV Ratings Monday: ‘Bones’ & ‘Mike & Molly’ Dip for Finales, ‘The Voice’ Rises + ’24: Live Another Day’ Slides – TV By The Numbers
Update: “24: Live Another Day” Ratings Decline 15% – Headline Planet
Ratings: Bones Finale and 24 Tick Down, Voice and DWTS Rise, Maya Rudolph Show Tops Hour – TVLine
Entertainment Weekly

24: Live Another Day Episode 4 UK Ratings

Digital Spy has some UK ratings information:

24: Live Another Day dipped by around 100,000 viewers for its latest episode on Wednesday, according to overnight data. Sky1’s action drama thrilled 553k (2.7%) viewers at 9pm, falling from last week’s 659k audience.

Related Topics · 24: Live Another Day, 9x04, Ratings

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13 Comments

Comments Closed

Doesn't make sense

May 20, 2014 at 12:16 pm

Are these ratings good or bad these days??

Tran

May 20, 2014 at 12:36 pm

With ratings still slipping, it could very well be the end of 24 (again) but it looks to me like one limited series is good enough and not having more. :-(

WouldntYouLikeToKnow

May 20, 2014 at 1:34 pm

So that’s the lowest 24 ratings ever, right? Below even the Chappelle episode in Season 3. God damn. I really hope Fox takes into account how many people watch the show on Netflix and other online services when deciding if they’ll make another event-series. Also, many people are surely waiting for the DVD/Blu-ray release to binge watch the whole thing.

Still, those numbers are way too low compared to the viewers 24 used to draw in…

Why aren’t people watching it? I know, binge watching, but still… come on people.

Alex

May 20, 2014 at 1:45 pm

I think the market is just saturated. There are a lot more options to choose from. But options are also different than they were during the heyday of 24. We don’t watch live. With a three-year-old, we simply can’t because 24 airs when we’re doing family things, so my wife and I DVR it and watch later in the evening. The ratings referenced above are strictly “live” ratings, and the Nielsen method is outdated. As reported in another article on 24 Spoilers, the ratings get a nice bump when you factor in DVR playback. I’m sure they’ll get a nice boost with FOX on demand streaming and Amazon Prime once that becomes available.

Alex

May 20, 2014 at 1:47 pm

Frankly, I’d like to see stations use Nielsen ratings as A factor, not THE factor in deciding if a show lives or dies since viewership takes on many different forms these days.

Don J

May 20, 2014 at 2:07 pm

I know live overnight ratings are important to advertisers, but Nielsen is such an archaic measuring tool for viewership. Viewing habits, especially in 2014, have changed drastically. This isn’t the 1980s or 1990s when DVRs or the internet didn’t exist. Even four years after season 8, viewing habits are still evolving. Lots of people DVR the show, watch it on Hulu, ITunes, Amazon or on demand. Many people can’t watch it live at 9pm live.

24 Spoilers

May 20, 2014 at 5:04 pm

The problem is that DVR viewers just aren’t all that important to advertisers. People who watch a show days later on their DVR are most likely skipping all of the commercials or seeing them ‘too late’ (movie studios want you to watch their latest film opening weekend for example).

So even if the total audience grows by millions with DVR and online playback factored in, that doesn’t really matter as much as the live overnight ratings do unfortunately.

M

May 20, 2014 at 2:43 pm

is 24 returning to 8 pm with Bones finale now over? I think with more shows now finish for the season…….24 rating will be ok

Andrew

May 20, 2014 at 2:56 pm

24 has had a decent amount of competition in the Monday timeslot. It is going against the voice, had been going against dancing with the stars (which just ended), and starting yesterday is up against the bachelorette. All of those are yearly shows that see high viewership. As m said, as some of these rap up hopefully 24 will see an increase in ratings.

J. Bauer

May 20, 2014 at 4:04 pm

Damnit!

Don J

May 20, 2014 at 5:01 pm

24 was also going against NBA playoffs on TNT. It was airing in the same timeslot. Live sports usually takes precedent over scripted TV.

Fox is making its money back and more on 24. The show has sold well internationally and they have a rich streaming deal with Amazon.